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  • Writer's pictureAravind Menon

Charlotte Spencer-Bower - Founder & Creative Director of Threethirds Ltd

Great Companies: Please tell me something about the business and how did you come up with such an idea?

Charlotte Spencer-Bower: Ever since I was young, I was always fond of art and design. I left school to undertake a Bachelor of Design, specializing in visual communication (B.Des). At the age of 21 I had a degree under my belt. Fast forward 6 years and I took a 5 month leave from my job at the time to travel overseas. I came back and felt I wasn’t using my skills to the best of their ability and I wasn’t furthering myself professionally or personally. I knew I had the right motivation and ability to start and operate a successful company and thought, if not now, when.

I started Threethirds early 2019, and have never looked back. A lot of people ask me the reason why I named my company Threethirds. The name came about through the personal connection to myself. I was born on the 3rd of March (3/3), I am the third child in my family, My name starts with C which the the third letter of the alphabet, My first and last names together are three words and the connection to the design aspect comes in with the ‘rule of thirds’ which is breaking an image into threes, both horizontally and vertically.

Great Companies: What are the various services and products provided by your company?

Charlotte Spencer-Bower: One of Threethirds motto's is 'Anything you can put your brand on, we can do it’ So we undertake anything from the initial brand identity and establishment of a Logo or a Business Rebrand, through to Adverts, Business Cards, Flyers and Rack Cards, Brochures and Booklets, Posters and Printing, Clothing Designs, Vehicle Designs, Signage, Websites and much more. We also do smaller, bespoke jobs such as wedding stationary or personalized designs. Our skill set is vast and our ideas are limitless! Our designs are one of a kind and you won’t find anything them that already exist. They are designed especially for the client in mind.

Great Companies: Why should one choose you over others in this field?

Charlotte Spencer-Bower: The great thing about Threethirds is we want your business to succeed. We spend the time to find out about you and your company, and the direction you want your design to take. This gives us an insight into how involved you want to be, if you have any particular ideas already or are completely open to our thoughts and guidance.

We don’t have a ‘one size fits all approach’ as we treat each client/project individually and personally, which is the most important to us. We listen, we are efficient, we offer variety and we are great at communicating. We come up with bespoke designs to work in with your brand, and have a professional, clean, and modern approach to designing.

We have worked with many different clients, professions and businesses, and have always found the right style and approach of design to work in with your line of work, and to tick your boxes. You have to love the look of the brand as you are the one that has to be involved with it every single day.

We are also in our line of work for the love of it. Graphic design is our passion and what drives our business. As much as we need to make money to stay in business, this isn’t the driving factor.

Great Companies: What are the struggles and challenges you face?

Charlotte Spencer-Bower: Working alone can take it’s toll some days. I used to work in a team environment at previous jobs, and having people to laugh and chat with was super important and lifting for me. It helped with that healthy relationship work/life balance as well as the opportunity to bounce ideas off and further your skills.

However, I do love working from my own studio, something I have grown all by myself. It’s an inviting, comfortable and creative space which I enjoy walking in to each morning. As I continue to grow my business, I hope to have the opportunity to employee staff, so that they can experience the great work we get through our doors, and to be part of a company with some pretty unique values and clients.

Great Companies: What do you think are the few main things which are most important for a successful business?

Charlotte Spencer-Bower: The most important factors which contribute to a successful business are first and foremost being genuine and friendly. It is so important to be ‘a person’ and not ‘automated response’. You have to be someone that clients can connect with and really get on well with. In my option, this is where the most amazing concepts can come from. When there is a connection between the client and creator, and they both have the same vision in mind for the success of their business or project going forward.

It is also extremely important to have a high quality of work, be efficient, honest and have good communication with both clients and suppliers. I also find having the ability to offer variety in my work is important, and to do what you have to do in order to meet the needs of your clients, so that they fall in love with the end product. These are just some of the key factors which have made Threethirds successful and will be values that we strive to achieve as we continue to grow.



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