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Chaitanya Deep, Founder/CEO at EuclidXR Immersive Pvt Ltd


How did you get your idea or concept for the business?

I previously worked as a web developer specializing in 3D visualizations. My first experience with VR was back in 2014 when Google released the Cardboard. Although it was interesting, the hardware was still lacking to make it practical in a widespread context.


In 2020, with the release of the Oculus Quest headset and a majority of the smartphones supporting AR, the ecosystem was mature enough for XR technologies to be more universal. Product visualization is one of the areas where 3D and AR has a much better user experience compared to 2D. Being able to interact with the product, and look at it from all sides gives users the confidence about the product. It's similar to how on Nobroker, Olx, and Swiggy we trust listings with photographs more. I believe in a few years, 3D technologies will be as prevalent as photographs are today.



What are the various services provided by EuclidXR Immersive pvt ltd

Our core product is the 3D/AR platform - Celestar. We help D2C companies, and manufacturers add AR to their website, and offline paper catalogs. With our no-code integrations for Shopify, WooCommerce and other e-commerce platforms, our clients don't need an inhouse development team to use our AR viewer.


Some of our clients requested for additional features on top of AR - Virtual showroom of their products that users can walk around in, virtual photographs and renders of the products. We're currently adding them as standard features of the platform.


In addition to that, we develop customized VR applications in interior design, retail, and employee training. Since they are web-based, they can be accessed by just visiting a URL and are cross-platform, i.e they work on VR headsets as well as desktop and mobile.



What makes EuclidXR Immersive pvt ltd different from hundreds of other similar service providers?

Quality of visualization. Our AR offering has the most realistic texture detail, and product quality. Most competitor AR offerings clearly look like computer graphics. They lack the refinement of the original products and hence don't add much value over photographs. In contrast, we pay the utmost attention to detail in reproducing the products. This comes from our years of experience in designing items with a wide range of material properties and optimising for the web.


We're also the only company in India with a 3D scanning setup pipeline to convert physical products to AR. This ensures the AR models look exactly like the handcrafted models they are scanned from. Irrespective of how complex the object is, we can scan it to showcase all it's beauty on the webpage.


What were the struggles and challenges you faced and how did you overcome them?

Communication was a major hurdle when we started. A large part of our clientele is in Japan. Apart from the language barrier, the culture differences and communication gap make it difficult for our prospective clients to trust us. As a founder with technical background, it was difficult for me to express myself effectively in business discussions. I've learnt to be more honest, listen more, and take the time to think through the conversations from the other person's perspective. As a small company, it's more important for us to be reliable, than professional.


How do you plan to grow in the future? What does 5 years down the line look like for EuclidXR Immersive pvt ltd?

We want to be the most trustworthy company in the field. There have recently been a lot of scams in the Web 3.0, Crypto, and Metaverse space. It seems that everyone is calling their offering as a Metaverse and there's no clear picture of what a Metaverse truly represents, or what value it adds to their customers. That has caused a lack of trust in the ecosystem and a marketing fatigue. Technology will always be at the core of our business but building trust takes time and that's a true test of a lasting company. In 5 years, I hope we are recognised for the long-term value creation to our clients with the 3D technologies than as just a marketing stunt.


If you had one piece of advice to someone just starting out, what would it be?

Speak with your customers. Often, companies build features that the customers didn't want while ignoring the sought after features. For someone just starting out where time is very crucial, that could lead to months of wasted effort.


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