top of page
  • Great Companies

BabyYumYum Pty Ltd, Winner of the Great Companies Global Business Award - 2022

Business Name: BabyYumYum Pty Ltd

Name: Amanda Rogaly

Location: Gauteng, South Africa

Establishment (Year): 2018

Category / Industry: Marketing and Advt

Sub Category / Sub Industry: Content creation and brand campaigns

Number of employees: 11-50 employees

Company Detail:

The company can be said as the fastest-growing parenting portal in South Africa and has become the preferred interactive sharing and networking community of parents hungry for credible information, both accurate and product, trustworthy expert advice, and valuable resources to assist them with their lifestyle choices and purchasing decisions.

The solutions to Customer problems:

Problem- creates a safe space to share, learn, discuss and contribute to the world of parents. Their considerable social media following is supported by a solid online presence, which ensures a powerful reach for advertisers to convey their messaging to the correct audience. Their approach to content sharing on digital, social media, selected print, and eventing platforms convey their firm belief in relationships as the foundation for good families and good business.


They provide credible expert content that empowers parents and allows them to make their own parenting decisions based on facts.

Unique Value Proposition:

The platform is 100% local and 100% free. The company believes no one should be penalized for the quality of content they receive based on their demographics or income bracket.

Target Market:

The market is parents planning to fall pregnant, the who are pregnant, and those with children up until the age of 8/9. They also have a large following of grandparents, caregivers, and just about anyone that has anything to do with children. Their offering is also inclusive and focuses on single moms and new-age relationships. They aim to understand their unique audience to form meaningful connections between brands and people that will enhance brand loyalty and interaction.

Company’s Internal Objectives related to innovation, customer service, and operational excellence:

Understands the needs

A customer’s review:

  • our content offering remains local

  • relevant and consistent

Benefits to Employees:

  • Positive Work Environment

  • Growth Career Opportunities

Community / Society Service:

They are involved in many disadvantaged community upliftment projects utilizing educational awareness and financial and product donations.



bottom of page