Anooja Bashir, Founder at Oureansoul Pvt Ltd
Can you tell a little bit about company Oureacorp? What makes Oureacorp different from hundreds of other Brand and Marketing firms?
Anooja Bashir : Our Company is a 360 degree corporate management consultancy which is into Marketing,IT,HR and training.We help companies to gain a foothold in the industry.Our vision is to become the strategic partner for organisations aiming to achieve excellence in all functions. We give wings to their dreams by providing innovative solutions and helping the target audience to believe in our clients.We aim to exceed our clients’ expectations through innovative and customised solutions that provide your brand with a marketing and corporate boost. Our 7 domains will work in tandem to achieve the business goals of our clients.
Being a 360 degree company is our unique feature and USP. We provide all business solution under one roof. We can easily solve issues as we have expertise in various fields with our team having knowledge and experience and skills in their respective field. Since we are acquainted with various clients our network provides a vast knowledge and information regarding the business, which in turn helps the organisation to think differently and come up with a pitch perfect concept. Our extensions of expertise and network helps us find solutions to any and every problem making us the perfect partners of any startup or otherwise business.
As our tagline speaks we designs visions of our clients into reality .With our corporate consulting we provide one stop solution to all business needs.Our goal is to build to convert products into brands so that our customers who are into business have more visibility and lead generations.Since we have associated with company to provide marketing and needs ,both can be blended perfect making the product /service of the customer more stronger.Our digital solutions to IT hassles make our clients tension as we have a 24 * 7 tech support.In terms of providing best Human Resources we train the aspirants with proper etiquettes so that fit in corporate world.In Ourea academy we train leaders for the future to be the best CXO’s in industry, which makes startup to have a perfect road map of the industry rules.
What are the various services provided by your company?
Anooja Bashir : Ourea, is a 360-degree business management consultancy that provides a one-stop solution for all your business and corporate needs. We provide all and every solution for business management starting from Marketing, branding, IT, Training, HR solutions, and every possible need is solved here.We offer a complete range of corporate solutions to help all businesses or firms to enhance their quality and increase their revenue. Our services start from branding, marketing, IT support to training, mentoring, and HR. Oureacorp provides complete corporate necessities from anything to everything a firm or individual needs to build their business and take it to the sky. We also have a creative venture OureanSoul, which helps our clients find the best creative and artistic solutions for all their needs. In addition to this, we have a managed cloud hosting service provider called FlexiCloud and an IT consultancy named Digitaliz that provides you solutions for your IT obstacles.
Why Branding is even more relevant to businesses today?
Anooja Bashir: Branding is important because not only is it what makes a memorable impression on consumers but it allows your customers and clients to know what to expect from your company. It is a way of distinguishing yourself from the competitors and clarifying what it is you offer that makes you the better choice.Branding is absolutely critical to a business because of the overall impact it makes on your company. Branding can change how people perceive your brand, it can drive new business and increase brand awareness.
How are you encouraging a disruptive culture within your team?
Anooja Bashir : In our organization, we treat employees as professional rather than female/male staff. The primary rule is that the company needs the best professionals, not gender miscommunication. We have set a role model to all employees that we can achieve anything through focus and the right strategy with armstrong dedication. I encourage my staff who are women to strike a balance between work and family system motivating them to be multitaskers. Me raising to a platform, achieving certain awards withstanding all the pressure, facing all the challenges, breaking the glass ceiling of a system made me women disrupt leader. In Fact, I am flexible to new employees but very strict when it comes to maintaining the quality and discipline in the organisation.
How do you plan to grow in the future? What does 5 years down the line look like for Oureacorp?
Anooja Bashir : We are in the planning of starting a product-based company; Digitaliz focusing on developing IT products. We are also moving ahead to raise funding through investors and slowly move from a boot-strapped to an investor-funded one with our training vertical upgrading into an ed-tech platform and scaling up our total system.
Positively we look for triple revenue generation at the beginning itself and create a very strong platform in the next 3 years.
We always strive to make Ourea accessible where any company can rely on us to build their corporate /startup journey. We are also planning to expand our product division and our focus is to add more products to each of our verticals. We also are looking forward to creating a platform to support entrepreneurs, so as to help them to get their ideas implemented.
The organisation is on the move to create a viable organizational strategy where the system is centralised and it can be accessed with a digital support even if the CXO’S are not directly involved in the project.We are planning to improvise the HR system proving promotion to senior staff to managers while promoting juniors to the senior job positions. We are also hiring new recruits for our current project LIKES for which a lot of resources from the industry are required.The management are also evaluating the performance of employees and provide more challenges to bring out their skills & potentials.
What would you advise budding entrepreneurs or the students who want to become an entrepreneur?
Anooja Bashir : As budding entrepreneurs, never give up on your dreams and accept the fact that nothing is built in a day. We need a lot of perseverance, endurance, and commitment to reach our goals. Never ever give up on your dreams.
Like Paulo Coehlo’s saying “And when you want something, all the universe conspires in helping you to achieve it.” So keep trying, stay focused, increase your knowledge, strengthen your network, build a great team, and besides all belief in yourself and your dreams.
Also, failure is always going to be a part of your life, you’ll keep failing and that becomes the major source of learning. Though it might seem to be a hard way, it is indeed the best way. Failure is the step towards success. So embrace your failures and learn from them.
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