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Anisha Ashik Parmar- Founder of Desi Videsi - The Road Side Lounge


Great Companies: Please tell me something about the business and how did you come up with such an idea?

Anisha Ashik Parmar: I been to few other trading business before..  But since past few years  I was dreaming to make my own brand and my hobbies of cooking has inspired me to set up a brand in food industry.and to serve a pure, fresh n hygienic fusion food to the society.


Great Companies: What are the various services and products provided by your company?

Anisha Ashik Parmar:   We are serving fusion Food in dine in restauran, ccatering orders and with online platform deliveries ..  .

Great Companies: Why should one choose you over others in this field?

Anisha Ashik Parmar: 

1. Set up cafe business at this level along with various others responsibility managing at home n other business running

2. The only cafe in surat which have a combination of 3 types of theme-based seating arrangements (low seating area, lounge seating area n roadside theme based indoor AC SEATING), pager concept order tracking, big projector screen display

3. The only cafe in surat which have both types of food (desi n videsi ) infusion n twist.

4. Rated 4+ by customers at Google, zomato, Dineout n just dial since the inception of a cafe in Jun19

5. One of the few cafes I have in surat which was developed with a concept of the live kitchen where customers can see what they are being served at a time of order placement itself.



Great Companies: What are the struggles and challenges you face?

Anisha Ashik Parmar: Struggles are part of life in most people and I am also part of it.

I faced lots of challenges when decided to go for a cafe business as people feel women can't manage this kind of business. But with strong dedication n support of family, I have set it up in just 32days duly all licenses n menu engineering.

Great Companies: What do you think are the few main things which are most important for a successful business?

Anisha Ashik Parmar: As per me following are the main quality to be successful

- Vision

- Dedication

- Hard-working

- Empowerment to team

- Keeping faith on ourself n others

- Be loyal to your customer

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