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Anil Kothari- CEO of Fine Shine ®️


Great Companies : Please tell me something about the business and how did you come up with such an idea?

Anil Kothari: According to me fashion is something which keeps changing and upgrading also have lots of scope for business if we work on it technically. I was working for an FMCG company for 2 years later came to fashion industry as I was very much focused on fashion and trend, also when the gold price keeps hitting the sky and the risk factors keep increasing I was like why don't I create an replacement for gold jewellerys, there I started my journey and strated sourcing and manufacturing premium class jewellerys which is just next to gold and as young generation girls and woman's more looking our for trendy collections. Today in last 5 years we Fine Shine is a trend setter in the market.

Great Companies: What are the various services and products provided by your company?

Anil Kothari: Fine Shine is a retail brand in to sales.

We deal with all kind of fashion jewelry from head to toe.

We are specialised in wedding jewellerys and styled 1000+ brides in last 5 years.

In fashion jewelry "You name it we have it".

Great Companies: Why should one choose you over others in this field?

Anil Kothari: That's an interesting question. We are tied up directly with the manufacturers from various states and countries so the price price to our clients are very reasonable.

We are always 6 months forward in market and also an trend setter, so the costumes always find something new in our store.

We give one year warranty for the platting and life time warranty for the stones we use in jewellerys.

We provide sales after service, our products is 100% repolishable and nikle free so it doesn't affect your skin.


Great Companies: What are the struggles and challenges you face?

Anil Kothari: Initially we faced lots of challenges in business as we were new in the market, it took time for us to grow but now we are holding an strong brand value in south india...

We also faced pricing issue few felt our products are expensive, later we proved that according to the quality and designs the price worth it.

Great Companies: What do you think are the few main things which are most important for a successful business?

Anil Kothari: Invotive exclusive designs.

Digital marking (Be present everywhere).

Keep upgrading (Interms of trend and collections).

Always suggest the right products to your clients.

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