Great Companies: How did you get your idea or concept for the business?
Abhishek Dhandharia: I realised that a lot of start ups have emerged in a very short period of time. Thus the video content for them was a new thing to cater to. With an experience of working in both bollywood and ad industry, it was my aim to bring something creative. A need for something which is beautiful and which will help the startup to increase their market value.
Great Companies: What are the various Services provided by About Films?
Abhishek Dhandharia: From conceptualizing the ad film to delivering the final product - About Films is into making ads for both digital and TV purpose, corporate films accompanied by producing animation videos. Now we are also venturing into long form content in the form of web series.
Great Companies: What makes About Films different from hundreds of other Content Creation Agencies?
The team involved is from a technical background which helps us to understand the nuances of the product at a better space. Most of the team members have their technical approach married to the creative approach and this helps us to create and deliver full end to end service - From concept to final product.
Great Companies: What are the struggles and challenges you face?
Abhishek Dhandharia: One of the major struggles in this is the lack of budget. Most of the startups depend on the internet to provide them with answers to their issues like how much to spend on marketing and various other things. But even with a budget constraint we as a creative firm try our best to deliver a beautiful and satisfactory final product to meet the needs of the client.
Great Companies: How do you plan to grow in the future? What does 5 years down the line look like for About Films?
Abhishek Dhandharia: As I earlier told you that now we are venturing into long format content in the form of web series. Plus five years down the line, we are all looking to become a successful production house with an aim of producing both short to long form of content which will not only help the brand to increase its market value but will also help them to stand out in the league creatively and leave a proper mark.
Great Companies: If you had one piece of advice to someone just starting out, what would it be?
Abhishek Dhandharia: I believe that all you have to do to become the best is to hustle and work hard. It’s a part of life. One just needs to be honest with the work he or she is doing and must work day and night, all focused with no excuses to achieve the goal that they have set for themselves.