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8sian - Great Companies Story


Business Name: 8sian

Name: Nicole Yap

Location: Kuala Lumpur

Establishment (Year): 2021

Category / Industry: 𝐒𝐡𝐨𝐩𝐩𝐢𝐧𝐠 & 𝐅𝐚𝐬𝐡𝐢𝐨𝐧

Sub Category / Sub Industry: Blockchain and NFTS in Fashion

Number of employees: 11-50 employees


Company Detail:

8SIAN is a Web3 brand that aims to represent Asia in the Web3 space whilst also empowering Asians to be proud of their heritage, culture and upbringing. 8SIAN strives to share their experience of NFTs and educate individuals by giving them the knowledge they need to operate in this new and exciting space. They also aim to bridge the gap between the physical and virtual worlds by expanding their community and through collaborations with key partners in various industries. Throughout 2022, 8SIAN collaborated with various brands including Charles & keith, Vogue Singapore, UNIQLO, Royal Selangor, Tatler Asia, Shop Cider and Khoon Hooi.




Specialization Product/Services:

NFTS


Unique Value Proposition:

8SIAN, has several unique qualities and differentiators that make it stand out in the market: Cultural Empowerment: 8SIAN's focus on representing and empowering Asians to embrace their heritage and culture sets it apart. This emphasis on cultural identity and pride can resonate strongly with potential customers who want to connect with their roots in the rapidly evolving Web3 space. NFT Education: 8SIAN's commitment to educating individuals about NFTs is a significant selling point. In a space that can be complex and intimidating for newcomers, providing accessible and informative resources can attract individuals looking to enter the NFT market. Collaborations: Your collaborations with well-known brands like Charles & Keith, Vogue Singapore, UNIQLO, and others showcase your ability to build strategic partnerships. This not only adds credibility to your brand but also opens up new opportunities and audiences. Community Building: The focus on expanding your community is a valuable differentiator. By fostering a sense of belonging and engagement among your audience, you create a unique value proposition that goes beyond just products or services. Bridging Physical and Virtual Worlds: The goal of bridging the gap between the physical and virtual worlds is forward-thinking. This vision can attract individuals interested in the convergence of these two realms, as well as potential partners who share this vision. Asia-Centric Approach: The specific focus on representing Asia in the Web3 space is a niche that may not be addressed by many other organizations. This allows you to cater to an underserved market segment. Brand Reputation: Collaborating with respected brands like Vogue Singapore and Tatler Asia can boost your brand's reputation and trustworthiness in the eyes of potential customers.


A customer’s review:

Most innovative products/services


Community / Society Service:

Cultural Preservation and Promotion: Given your focus on promoting Asian heritage and culture, consider initiatives that support cultural preservation, such as sponsoring cultural festivals, workshops, or exhibitions. This can help preserve and share Asian traditions while enhancing your brand's connection to the community. Diversity and Inclusion Initiatives: Promote diversity and inclusion within your company and industry. You can support diversity by actively recruiting and promoting individuals from underrepresented backgrounds and advocating for diversity in the broader tech and Web3 space.

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