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  • Writer's pictureGreat Companies

How to Have Great Ideas

Sep 6, 2017

Ideas are the fuel that often empowers a firm to remain afloat even when a plethora of problems hampers their growth and threatens their very existence, and the generation of the rare ideas that are capable of being branded "great” ranks high atop any company's priorities. Yet, it's this procedure that most firms fail to grasp, and here a few tips as to how a company can enable the idea churning machinery to keep going.

One of the more important parts to unlocking a pandora's box of fresh ideas is keeping one's horizons open, a responsibility whose crux lies entirely with senior employees. Of course, conversations about the future of a firm that are confined to a select group of employees can rarely produce results and are bound to get more repetitive and unproductive on each occasion that they come together to bear fruit, and it's essential as such that company officials enable outsider opinion of their firm's inner workings to reach everyone's ears, or, at the very least, hear it for themselves and act upon the advice received accordingly. Even more easier is the simple measure of conversing with employees and executives from other brands in the same industry, allowing a myriad of newer opinions and ideas to enter their mind-frame while keeping them aware of the happenings within their particular financial sector, a seemingly obvious exercise many firms even today can fail to conduct efficiently.

Further, establishing an effective communication medium between every employee in the company can not only provide the obvious benefit of inter-personal communication, but enable higher ranked executives to get an idea of employee sentiment and plan accordingly, while the new perception such an undertaking can grant officials of their own firm as to its future direction too can go a long way toward generating newer, inspired ideas. Modern open-door policies, while not exactly achieving the idea stated above, are great methods of generating ideas for they establish direct lines of communication between those who normally come up with the most brilliant of ideas, the employees, and the only ones capable of enacting them as company law, the senior executives.

Brainstorming sessions too are becoming a norm in most technological behemoths around the world given their already liberal corporate nature, but for more traditional firms, they can be harder to bring about. For one, not everything discussed within such a session is of an overtly positive nature, and brainstorming around the company's current state of affairs can often bring more uncomfortable numbers and realities to the forefront, democratically handling which in the presence of employees and executives alike requires a firm with comprehensive mutual understanding. But for those firms that are of such a nature, brainstorming sessions can lubricate the entirety of a workforce's mental flow and the involvement of almost all the firm's various departments can start a process of producing ideas not only immediately beneficial to employees working in every one of them, but to the very company's direction itself.

Lastly, observation is perhaps the greatest method to understand one's customers. Even the firms engaging in the most impersonal services unconcerned with too much customer interaction, the same is required of almost every single corporation on the planet, and ideas specifically tailored towards them are the pillars of success. As such, formulating them necessitates observation, be it through a pure number-centric approach analyzing client behavior or actual encouragement for employees to observe how their customers feel about the brand, this process is important to birthing great ideas for almost every department in a firm.

But bringing the elements here together is an objective task unto itself, and one than can only be achieved by a leader at the helm of a firm. Executives don an important role here too, for identifying and elevating such a visionary individual capable of routing the entire firm to think of newer ideas on a constant basis, and then motivating them to keep doing the same in regularity is undeniably important and doing such can not only provide a plethora of employees with a leader they've already considered as theirs prior to institutional backing, but also further incentive to think differently.

As mentioned in the second paragraph itself, keeping one's horizons open, mentally and physically when coming to company executives, is essential to breaking the monotony of habitual discussions and bring about a host of new ideas that can take a firm to greater heights, and employing even one of the methods listed here satisfactorily can push your company toward the same and maybe aspire toward more, because perceiving such a future too is an idea unto itself.

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